When I think of pairing Experiential Marketing and Digital Marketing, I think of Peanut Butter and Jelly, or better yet, I think about the relationship I have with my business partner and Lumi co-founder, Cara Stellato. I am the dreamer…always coming out with outrageous ideas, pushing the envelope, talking about making our users “feel butterflies” […]

In this generation where digital marketers are eagerly looking for the newest and most innovative way to tell a story; the bar is set high for agencies to ideate effective nuance brand strategies. At Lumi, each quarter we conduct a Lumi team exploration field day where we examine a different topic in the realm of […]

Designing a Brand Story

March 2, 2018 at 7:32 pm

With so much noise encapsulating today’s digital experience, it can be challenging for brands to break through and resonate with their audiences. By designing a good brand story, intrinsic to a company’s core values and relative to their target audience, brands can power through and influence followers, old and new. And, because “Designing a Brand […]