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Industry Trends


Blockchain can be a difficult concept to understand due to its technical complexity.  Essentially blockchain is a public record that protects personal details and is in theory tamperproof. Since this type of security and preservation of transactions is being considered one of the most significant technological advances in the history of the internet, it’s certainly […]


When I think of pairing Experiential Marketing and Digital Marketing, I think of Peanut Butter and Jelly, or better yet, I think about the relationship I have with my business partner and Lumi co-founder, Cara Stellato. I am the dreamer…always coming out with outrageous ideas, pushing the envelope, talking about making our users “feel butterflies” […]


The recent roll-out of the General Data Protection Regulation (GDPR), out of the European Union (EU), has changed the way data was previously gathered and saved, which has meant a lot of adjustments that needed to be made across every industry. The new GDPR requirements are replacing the 1995 Data Protection Direction, which safeguards an […]


Recently, Google held its yearly I/O keynote or ‘Developer Festival’. Over the course of two days, Google brought together developers from around the world to participate in workshops, sandboxes, discussions and to learn hands-on from Google developers on their products. At the very beginning of the festival, Google CEO Sunder Pichai presented his keynote on […]


On June 20th, Instagram confirmed its long-rumored expansion, into long-form video was coming to life. If you haven’t done an app update yet, you may want to consider doing it now so you can check out all the features and content already available. To find IGTV, you will click on the app’s Explore tab and […]


Over the past decade, the dominating force of social media has completely changed how brands market themselves and their products. The days of celebrities being the primary face of brands have become a fond memory on a Wheaties’ box. This is partly because celebrity endorsements can not only be expensive and have high production costs, […]


Why This Ad Worked: Diet Coke

April 5, 2018 at 7:32 pm

“Life is short, have a diet coke.” It’s the one commercial we can’t get out of our heads and, within weeks of it airing, we at Lumi found ourselves randomly buying these colorfully packaged and flavored Diet Cokes off the shelves. It left us wondering, what exactly was it about this “Because I Can” ad […]


User Experience Prep

UI/UX and Why it Makes All the Difference

October 3, 2017 at 6:45 pm

        By now, surely you’ve heard the spiel on how important UX/UI (a.k.a. User Experience/User Interface) is for your website. However, UX/UI is always evolving, and we are continuously seeing new trends that can enhance your digital platforms. One example that is changing the UX/UI game, is Accelerated Mobile Pages (AMPs). AMPs […]


Innovation

Innovation (n):

September 15, 2017 at 5:59 pm

The term “innovative” is a widely used word within the marketing and digital agency world. Most agencies use this word to describe their culture and/or their “unique” way of performing their key agency functions and capabilities. However, as unique as this term is meant to be, its use is no longer as innovative as most […]


Influencers at Coachella

The Rise of Influencer Marketing

April 21, 2017 at 3:08 pm

We’ve all seen their online profiles. Beautifully filtered and filled with trendy outfits, in the coolest places, with good-looking friends, and topped off with a glass of rosé. Maybe you’ve even wondered what it’s like to be them (let’s be real…I know I have). We know (or at least we think) these people have amazingly […]